As the War of the Asian Mobile Messaging Apps heats up, Indonesia is becoming one of the most important battlegrounds for players like WeChat and Line–and TV ads are a surprising but effective part of their artillery. Though the country currently has one of the lowest Internet penetration rates in Southeast Asia, a large and youthful population (27% of its 242.3 million people is 14 or younger), and rapid mobile Internet usage growth means there is plenty of potential there for tech companies.
WeChat and Line are in a very close race to the top. On Sunday, Chinese Internet giant Tencent declared in a press release that WeChat had hit the top of the charts for both the App Store and Google Play in that country. Tencent’s announcement came just one week after Japan-based Naver said Line‘s Android app (link via Google Translate) had taken the top spot.
View original post 370 more words