Overall, I see real value in using this methodology in conjunction with incubators, business accelerators and mentoring. I’m not yet convinced that anyone has a fully automated system that will nail your entrepreneurial DNA and help you succeed, despite the unpredictable business and personal realities.
1. Builder. These entrepreneurs are the ultimate chess players in the game of business, always looking to be two or three moves ahead of the competition. They are often described as driven, focused, cold, ruthless, and calculating. Many might say Donald Trump epitomizes this category.
Related: Build The Ideal Job Description
2. Opportunist. The Opportunist is the speculative part of the entrepreneur in all of us. It’s that part of our being that wants to be in the right place at the right time, leveraging timing to make as much money as possible. If you ever felt enticed to jump into a quick money deal, like a real-estate quick-flip, or an IPO, that was your ‘opportunist’ side talking.
3. Specialist. This entrepreneur will enter one industry and stick with it for 15 to 30 years. They build strong expertise, but often struggle to stand out in a crowded marketplace of competitors. Picture the graphic designer, the IT expert or the independent accountant or attorney.
4. Innovator. You will usually find the Innovator entrepreneur in the “lab” of the business working on their invention, recipe, concept, system or product that can be built into one or many businesses. The challenge with an Innovator is to focus as hard on the business realities as the product possibilities. Too many Innovators are like Dean Kamen, still struggling with the Segway Human Transporter, while holding 440 other device patents.