by Louise Balle, Demand Media
While some people still prefer the convenience of a printed book, many people now choose to download and read eBooks instead. It is the preferred method if you want to read the information instantly rather than wait for it to arrive in the mail. Because you do not have to pay printing costs, starting a profitable e-book business is very possible for just about any type of written publication.
Identify a specific niche that you want to reach with your eBooks. Determine their needs and desires so that you can cater to them when writing and publicizing your eBooks online.
Choose a PDF creator program as well as a digital rights management solution that protects eBooks from theft or unauthorized sharing. This is important if you want the business to be profitable — if eBook pirates distribute the book for free it negatively affects your bottom line. As industry expert Albert Greco of Fordham University states “It’s fair to say that piracy of e-books is exploding.”
Create a sales webpage that explains all features and benefits of your e-book. The text should discuss the needs of your target customer and entice him to download the book immediately. Hire an SEO specialist to optimize your website. SEO optimization helps bring targeted traffic into your website in a cost-effective manner to keep your business profitable.
Choose an online payment service that allows you to accept payments from your e-book buyers. Select the least expensive option, with low or no monthly fees and reasonable per-transaction fees to keep your eBook operation profitable.
Store your eBook file on a protected online server that can’t be accessed with a simple web search. Third party services will store and deliver the e-book on your behalf for a fee.
Format your e-book so that it is simple to read. Choose a 12- to 14-point font for your text and set your eBook page sizes to at least 5 inches wide by 7 inches tall.
Take the time to make your eBook one of the most complete and authoritative resources on your subjects. Order the eBooks of competitors to discover ways to create a superior eBooks products. When your content is thorough and helpful to readers, they may refer the eBook to other readers for purchase.
Visit websites in forums where the subject matter of your eBook is discussed to promote your eBook for free. For instance if your e-book is about cars, visit car forums online. Place the link to your eBook sales page in the signature of your forum posts if allowed.