Seth Godin: Why Small Businesses Fail

small business

 | 

The famous marketing expert explains how small businesses can hone their market efforts.

What marketing mistake do most small businesses make?
They believe in the mass market instead of obsessing about a micro market. They seek the mass market because it feels harder to fail–there’s always one more stranger left to bother. It’s the small, the weird, and the eager that will make or break you.

What’s the right mix for social networking?
Comment less, contribute more, retweet none. We need you to be generous, not Dan Rather.

Why are most marketing messages so dreadful?
Because marketing is an artifact of the industrial age, and the industrial age is about mass and volume and average stuff for average people, produced in bulk. Of course, once you have an assembly line in the works, you’re going to play it safe…

How can marketing and sales work more effectively together?
The Gordian knot disappears the moment marketing commits to making remarkable products that sales finds easy to sell.

Why are your responses so brief?
If I had worked less diligently on them, they would have been longer.

Read more

 

Advertisements

About rianstefan

My practical approach based on experience is to create a website for real Internet users, not for search engine spiders.
This entry was posted in Small Business and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s