A white man attempts to cheer up a drab office by speaking in a Jamaican accent in the 60-second spot.
A Volkswagen spot slated to air during Sunday’s Super Bowl is getting a thumbs down from some critics who accuse it of exploiting racial stereotypes.
The 60-second “Get in. Get Happy” ad features a white office-worker (and Volkswagen driver) who speaks in a Jamaican accent and tries to cheer up his co-workers.
“Don’t fret me brother. The sticky bun come soon,” he says to one man having trouble at the vending machine.
“You know what this room needs? A smile. Who want to come with I?” he asks a group of coworkers at the end of a depressing business meeting.
He then takes them on a drive in his 2013 Volkswagen Beetle.
On NBC’s Today, which aired the ad in…
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