CL Graphics Blog

Simon SinekI was passed along a link to a presentation recently on TED – which is a nonprofit organization that is devoted to ideas that are worth spreading. If you have not visited this site yet, check it out!

The presentation was by Simon Sinek, and was actually from a video recorded back in 2009. Simon is the author of a book entitled “Start With Why,” and the presentation centered around how most businesses talk about themselves beginning with whatthey do, then howthey do it, and if they even get to it, the whycomes last. Sinek suggests a main difference between the really unique companies such as Apple, and other very passionateorganizations or individuals, is that they instead begin to explain their work with the why they do what they do – then follow-up with how and finally the what. He maintains that sharing your purposeand

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About rianstefan

My practical approach based on experience is to create a website for real Internet users, not for search engine spiders.
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